Metrics matter more than ever for a marketing strategy focused on results. Installing, maintaining and monitoring metrics collection should be part of every development plan. Acira Group takes privacy and the protection of visitor information seriously and emphasizes following local, state and federal regulations.
The General Data Protection Regulation (GDPR)
Organizations operating on a global scale face added challenges in complying with the varied regulations around the world. In the EU, the GDPR affects how websites may collect and store user information, and the ePrivacy rules address tracking and consent more generally.
For organizations operating in Europe, Acira Group has provided consultation and helped address these regulatory challenges.
Tools & Integrations
Google Analytics, introduced in 2005, has long been the most widely used web analytics service1, and its current version is Google Analytics 4 (GA4). Acira Group works with organizations across many industries to put tools such as GA4 to work for their goals.
Because Acira Group builds integrated marketing strategies that use metrics to steer and track goal conversion, using several tracking tools for different purposes can be essential. For example, the Meta Pixel can help track conversions on Meta Ads (Facebook and Instagram) and build targeted audiences. Where privacy is a priority, privacy-friendly analytics tools are another option.
Processing Data
Processing the data is as important as collecting it in the first place. Custom reports help you understand your visitors and make changes that affect conversions.
Acira Group has helped brands use analytics effectively, providing value to stakeholders and to customers.
In Focus: Mobile Riverine Force Association (MRFA)
Historical data is important for building new marketing strategies and designing new products. When MRFA came to us for an entirely new website, we used historical analytics data to determine which technologies should form the foundation of the project and help them reach their target audience.
What we set up
- Analytics installed and checked, so the numbers you see can be trusted
- Goals and conversion events tied to what your organization actually wants visitors to do
- Consent and privacy settings that match the regulations that apply to you
- Custom reports for the people who need to read them
Frequently asked questions
Do we need a cookie banner?
It depends on your visitors and the tools you use. Visitors in the EU generally require consent for tracking, so we review your setup with you and configure consent accordingly.
Is Google Analytics the only option?
No. GA4 is common, but privacy-friendly alternatives exist, and some organizations combine tools for different purposes.
What do we do with the data?
We build reports around your goals so you can see what is working, decide what to change, and measure the result.
Ready to make your metrics useful? Talk to us
1 “Usage of traffic analysis tools for websites”, W3Techs
