Custom vs. responsive

Both.

Make an app. And a mobile website. You can now reach those who do apps, and those who don't.

Because you care.

What is responsive?

A responsive website is automatically scaled and content rearranged to fit to all screen sizes. Some developers use this technique instead of creating a separate mobile website. One downside to this is the large files sizes. On mobile devices, these files can take very long to load. Responsive scaling can be used effectively for computers, laptops, and tablets, but is currently not the best option for mobile.

Power of custom

Custom mobile websites are fast and display only the content that people want to see on the go. Media can be optimized so visitors can experience the full power of your company. Don't get stuck with people trying to browser your full website -- it will be a miserable experience.